Visiting La Voz Coffee Cooperative: A Journey into the Heart of San Juan La Laguna
Nestled on the tranquil shores of Lake Atitlán, San Juan La Laguna is a village that charms visitors with its vibrant murals, artisanal crafts, and strong commitment to sustainable practices. Among its treasures is La Voz Coffee Cooperative, a community-driven organization that offers visitors an unforgettable journey into the world of organic coffee production and the rich cultural heritage of the Tz’utujil Maya people.
A Warm Welcome to La Voz
From the moment you arrive at La Voz, you are greeted by the lush greenery of coffee plants thriving beneath a canopy of shade trees. The cooperative’s members, many of whom are part of San Juan’s indigenous community, extend a warm welcome, eager to share their passion for coffee and their connection to the land.
The experience begins with a brief introduction to the cooperative’s history and mission. Established in 1979, La Voz has spent decades perfecting its craft while staying true to its organic and sustainable principles. Their pride in their work is palpable, setting the stage for an enlightening and immersive visit.

Visiting La Voz Coffee
Walking Through the Coffee Journey
The guided tour takes you through every step of the coffee production process, offering a behind-the-scenes look at how La Voz’s coffee goes from bean to cup.
- The Coffee Fields: The journey begins in the cooperative’s coffee fields, where you’ll learn about the shade-grown farming techniques that protect biodiversity and enhance the quality of the beans. Guides explain the significance of the Arabica coffee varieties they grow—Bourbon, Caturra, and Catuai—and the meticulous care taken during planting, pruning, and harvesting.
- Processing and Milling: From the fields, the tour moves to the processing facilities. Witness the depulping and fermentation processes, and see how the beans are washed, dried, and sorted. La Voz’s commitment to eco-friendly practices is evident in their use of water-saving technologies and composting systems that recycle coffee pulp as organic fertilizer.
- Roasting and Tasting: The tour concludes with a visit to the roasting area, where the rich aroma of freshly roasted coffee fills the air. This is followed by the highlight of the visit—a tasting session. Guests are invited to savor a cup of La Voz coffee, experiencing its bright acidity, medium body, and delightful notes of chocolate, citrus, and nuts.
Cultural Immersion in San Juan La Laguna
Beyond the coffee tour, visiting La Voz is a gateway to the culture and traditions of San Juan La Laguna. The cooperative often integrates cultural elements into their tours, sharing stories of Tz’utujil Maya heritage and the community’s relationship with the land.
For those interested in a deeper connection, the cooperative also offers workshops and hands-on experiences, such as participating in planting or harvesting during the coffee season. These activities provide a unique opportunity to engage with the farmers and understand the dedication behind every cup of La Voz coffee.
A Place to Reflect and Connect
The natural beauty of Lake Atitlán provides the perfect backdrop for this educational and sensory journey. Many visitors find the experience at La Voz to be not only informative but also profoundly inspiring. The cooperative’s commitment to sustainability and community empowerment offers a powerful reminder of the positive impact ethical practices can have on people and the planet.
Planning Your Visit
La Voz Coffee Cooperative welcomes visitors year-round, though the best times to experience the full coffee cycle are during the harvest season (November to March). Tours can be arranged in advance, and the cooperative is conveniently located within walking distance of San Juan’s main square.
After your visit, take some time to explore the village’s vibrant art galleries, women’s weaving cooperatives, and serene lakeside views. San Juan La Laguna is a place where tradition and sustainability come together, making it a destination that lingers in the heart long after you leave
Visiting La Voz Coffee Cooperative is more than just a tour—it’s an invitation to connect with the land, the people, and the traditions of San Juan La Laguna. Whether you’re a coffee connoisseur, a sustainability advocate, or a curious traveler, this experience will leave you with a deeper appreciation for the journey behind your cup of coffee.